5 checked facts

Marketing

Everything on this site about marketing — each one naming the study behind it.

You can be nudged by an irrelevant third option.
Consumers are more likely to pick a higher-priced item when a slightly worse version is presented as a decoy.…
You choose the middle option because it looks balanced.
The compromise effect is the tendency to avoid extremes when choosing between items, favoring the option that sits in …
You buy more when a useless option is added.
The inclusion of an asymmetrically dominated decoy makes a target option look more attractive.…
You value a service more when you see the work.
The labor illusion suggests that users perceive more value in a service if they observe the effort required to produce…
Your choice changes when an irrelevant option appears.
The decoy effect occurs when your preference between two choices shifts after a third, inferior option is introduced.…