3 checked facts

Loss aversion

Everything on this site about loss aversion — each one naming the study behind it.

Losing ten dollars feels worse than winning ten feels.
Kahneman and Tversky's 1992 paper established that the pain of losing is approximately 2.25 times more powerful than t…
You persist in bad decisions because of past costs.
The sunk cost fallacy describes the tendency to continue an endeavor once an investment in money, effort, or time has …
You hold losing investments far longer than winning ones.
A 1985 study found that investors are significantly more likely to sell a stock that has gained value than one that ha…