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Incentives
Everything on this site about incentives — each one naming the study behind it.
- You stop loving things when you are paid.Introducing external rewards for an activity you enjoy can reduce your intrinsic motivation to do it.…
- Rewarding a behavior you enjoy will make you quit.The overjustification effect occurs when external incentives decrease your intrinsic motivation to perform an activity…
- Rewarding a task you enjoy kills your intrinsic motivation.The foundational 1973 study by Lepper, Greene, and Nisbett demonstrated the effect using art and drawing activities, n…
- You work harder as you approach a goal.A 2006 study by Kivetz, Urminsky, and Zheng empirically resurrected the 1932 'goal-gradient hypothesis' by showing tha…