3 checked facts

Familiarity

Everything on this site about familiarity — each one naming the study behind it.

You like things more simply because you have seen them.
The mere exposure effect is the tendency to develop a preference for stimuli merely because you are familiar with them…
You like something simply because you see it often.
A 1968 study demonstrated that conscious exposure to neutral stimuli leads to higher favorability ratings, while later…
You prefer things just because you have seen them.
Repeated exposure to a neutral stimulus is enough to increase your positive affect toward it.…