4 checked facts

Dissonance

Everything on this site about dissonance — each one naming the study behind it.

Doing a favor for someone makes you like them.
The Ben Franklin effect demonstrates that helping someone actually increases your affection for them.…
You like the things you choose more than you did.
A 1956 study found that after being asked to rate several household appliances, participants rated the one they chose …
You are more likely to lie for a small reward.
A 1959 study showed that people are more willing to perform a dull task for a small incentive if they convince themsel…
Your confidence in a decision increases after you act.
Post-decision dissonance reduction causes people to rate their chosen option as significantly better than an rejected …