8 checked facts

Dissonance

Everything on this site about dissonance — each one naming the study behind it.

You rate a choice as better after you have already made it.
A 1956 study demonstrated that participants immediately increased their preference for a chosen item and decreased it …
You adjust your identity to match your recent decisions.
After making a difficult choice, you will inflate the value of your chosen option and devalue the rejected one.…
Your confidence in a decision comes after the act.
Post-decision dissonance reduction causes people to retroactively inflate the value of a choice they just made.…
You value things more after working for them.
Effort justification leads you to increase your valuation of a goal simply because it was difficult to achieve.…
Doing a favor for someone makes you like them.
The Ben Franklin effect demonstrates that helping someone actually increases your affection for them.…
You like the things you choose more than you did.
A 1956 study found that after being asked to rate several household appliances, participants rated the one they chose …
You are more likely to lie for a small reward.
A 1959 study showed that people are more willing to perform a dull task for a small incentive if they convince themsel…
Your confidence in a decision increases after you act.
Post-decision dissonance reduction causes people to rate their chosen option as significantly better than an rejected …