5 checked facts

Consumption

Everything on this site about consumption — each one naming the study behind it.

You consume the entire portion regardless of the amount.
Unit bias is the tendency to consume a single discrete unit of an item (such as one brownie or one scoop) regardless o…
A single new purchase triggers an endless cycle of consumption.
Grant McCracken's 1988 book 'Culture and Consumption' introduced the 'Diderot effect' as a sociological concept, inter…
You consume more when portion sizes are labeled as units.
The unit bias explains why people eat or use more when a quantity is presented as a single item.…
You can be nudged into expensive choices by irrelevant options.
A 1982 study found that adding an inferior decoy option significantly increases the preference for a more expensive pr…
A single new possession creates a spiral of forced consumption.
The Diderot effect describes how a new item that deviates from your existing lifestyle leads to a cycle of purchasing …