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decision making
You unconsciously prefer items that share your own initials.
In a 2002 study, researchers proposed that people are disproportionately likely to live in cities or pursue careers that share their first or last names, a concept they termed 'implicit egotism'.
These findings are not universally accepted as robust psychological phenomena, as they have been challenged by subsequent research, including failures to replicate the effect and critiques of the original study's data handling.
You are more influenced by your own identity than you realize.
Where this comes from
- Study
- Pelham, Mirenberg, and Jones (2002)
- What the check found
- While Pelham, Mirenberg, and Jones (2002) did publish these conclusions, the study is widely considered contentious due to failed replications and concerns about the validity of their analytical methods.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.