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memory
You remember things better when they relate to you.
A 1977 study found people recall adjectives significantly better when they judge them against their own traits.
Information processed in relation to your own identity is encoded more deeply in your long-term memory. Your self-concept acts as a permanent hook for new data.
You are the primary filter through which you experience the world.
Where this comes from
- Study
- Rogers et al., 1977
- What the check found
- This is a well-established psychological finding ('Self-reference and the encoding of personal information') confirmed by the academic consensus, despite the absence of the quote in the provided text.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.