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decision making
You react to the same information differently based on labels.
The original study used the 'Asian Disease' problem, which asked participants to choose between programs that would save 200 out of 600 lives or result in 400 out of 600 deaths.
The study measured choices based on absolute numbers of potential survivors/deaths rather than percentages of survival/mortality.
The labels define the reality of your choice.
Where this comes from
- Study
- Tversky and Kahneman, 1981, Science
- What the check found
- The core finding is established and correctly attributed, but the specific example provided is a common simplification rather than the original experimental design described in the source.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.