← all facts
perception
You prefer things just because they are familiar.
A 1968 study by Robert Zajonc demonstrated that participants rated stimuli more favorably as their exposure frequency increased.
The explanation regarding 'less processing energy' is a later theoretical model (processing fluency) and not the original conclusion of the 1968 study.
You confuse your comfort with something with its actual quality.
Where this comes from
- Study
- Robert Zajonc, 1968, Journal of Personality and Social Psychology
- What the check found
- While Zajonc's 1968 study did establish the mere exposure effect, the neurobiological justification provided is a modern interpretation of cognitive fluency, not the original 1968 finding.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.