← all facts
impulse
You prefer a smaller reward now over a larger one later.
A 1975 study found that the subjective value of a reward decreases hyperbolically as the delay to receive it increases.
Hyperbolic discounting describes how you devalue future rewards as they get further away in time. You are not irrational; your brain is simply wired to favor immediate survival. This explains why you struggle to save money or diet: the 'now' is consistently more powerful than the 'later'.
Your brain discounts the future to satisfy the immediate impulse.
Where this comes from
- Study
- Ainslie, 1975, Psychological Bulletin
- What the check found
- Ainslie's 1975 Psychological Bulletin paper, 'Specious reward: A behavioral theory of impulsiveness and impulse control', is widely recognized as the seminal work on hyperbolic discounting.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.