Oddly Wired
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impulse

You prefer a smaller reward now over a larger one later.

A 1975 study found that the subjective value of a reward decreases hyperbolically as the delay to receive it increases.

Hyperbolic discounting describes how you devalue future rewards as they get further away in time. You are not irrational; your brain is simply wired to favor immediate survival. This explains why you struggle to save money or diet: the 'now' is consistently more powerful than the 'later'.

Your brain discounts the future to satisfy the immediate impulse.

Where this comes from

Study
Ainslie, 1975, Psychological Bulletin
What the check found
Ainslie's 1975 Psychological Bulletin paper, 'Specious reward: A behavioral theory of impulsiveness and impulse control', is widely recognized as the seminal work on hyperbolic discounting.
Confidence
Well replicated
impulsediscountingtimevalue

Related

One of these every day, and every one names the study it came from. When a finding is contested, it says so.