← all facts
attention
You miss what is right in front of you.
In the 1999 Simons and Chabris study, approximately 46% of observers failed to notice an opaque gorilla, though this percentage varied by experimental condition.
Change 'half' to 'nearly half' and specify that the rate varies by task condition.
You do not see the world as it is; you see it as you attend to it.
Where this comes from
- Study
- Simons and Chabris, 1999, Perception
- What the check found
- The statement overgeneralizes the results of a specific experiment. The rate of inattentional blindness depends heavily on the complexity of the task and the visual properties of the unexpected object.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.