Oddly Wired
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cognition

You find statements more true if they simply rhyme.

Rhyming statements are processed as more accurate and truthful than non-rhyming statements.

A 2000 study demonstrated that aphorisms with rhyming patterns are perceived as more valid than identical ideas stated in non-rhyming formats. This happens because the brain experiences 'processing fluency' when a sentence flows easily, and it mistakes that ease for factual correctness. You equate aesthetic pleasure with cognitive truth.

You are easily swayed by how a sentence feels to say.

Where this comes from

Study
McGlone and Tofighbakhsh, 2000
What the check found
The study by McGlone and Tofighbakhsh (2000) is accurately cited and the effect is well-documented in cognitive psychology.
Confidence
Well replicated

Related

One of these every day, and every one names the study it came from. When a finding is contested, it says so.