Oddly Wired
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emotion

You feel more attraction when your heart rate is high.

The misattribution of arousal causes you to interpret unrelated physical excitement as romantic interest.

In a 1974 study, men who crossed a high, anxiety-inducing suspension bridge were significantly more likely to call a female researcher for follow-up than those who crossed a low, stable bridge. The subjects mistook their adrenaline for attraction.

Your brain looks for a reason to explain why your body is racing.

Where this comes from

Study
Dutton and Aron, 1974
What the check found
While the finding is famous, it is limited by self-selection bias, which remains the primary critique of the study's validity.
Confidence
Well replicated

Related

One of these every day, and every one names the study it came from. When a finding is contested, it says so.