← all facts
decision making
You choose the option based on how it is described.
The framing effect describes how the presentation of information influences your perception of the risks and rewards involved.
In experiments, people overwhelmingly prefer a medical treatment described as having a '90% survival rate' over one described as having a '10% mortality rate,' despite the odds being identical. The language used triggers different emotional reactions that override rational calculation. You are reacting to the frame, not just the fact.
The context provides the meaning you act upon.
Where this comes from
- Study
- Tversky and Kahneman, 1981, Science
- What the check found
- The definition is accurate, and the citation is the correct source for the framing effect experiments, though the provided text contains a simplified summary of the actual clinical trial data.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.