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framing effect
The same information changes your choice depending on context.
The framing effect refers to the tendency for decisions to be influenced by whether information is presented as a gain or a loss relative to a reference point.
Tversky and Kahneman (1981) demonstrated that framing affects decision-making by altering the perceived utility of choices relative to a neutral reference point, rather than solely through the emotional weight of the information.
Your choices are often just reactions to how the question was phrased.
Where this comes from
- Study
- Tversky and Kahneman (1981)
- What the check found
- The definition and attribution are accurate, but the explanation regarding 'emotional weight' oversimplifies Prospect Theory, which frames the effect as a systematic bias in utility calculation.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.