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cognition
If it sounds familiar, you assume it is true.
A 2015 study found that statements were rated as more accurate if they had been heard previously, even when the source was labeled as unreliable.
Known as the illusion of truth effect, this occurs because the brain experiences the mental fluency of recognition as a signal of credibility. We equate the ease of processing with factual accuracy.
Repetition is a highly effective form of persuasion.
Where this comes from
- Study
- Fazio et al. (2015)
- What the check found
- The 2015 Fazio et al. study is the correct citation for the phenomenon where the illusion of truth persists even when information contradicts a participant's existing knowledge.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.