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decision making
Asking yourself why you like something makes you like it less.
A 1993 study showed that analyzing your own preferences can lead to choices that decrease your long-term satisfaction compared to making the choice intuitively.
Introspection forces you to focus on characteristics that are easy to verbalize. These are rarely the true reasons for your emotional preference. The act of analyzing disrupts your natural, holistic judgment.
Sometimes the reason you enjoy something is hidden from your own logic.
Where this comes from
- Study
- Wilson and Schooler, 1993
- What the check found
- The study by Wilson and Schooler is correctly cited, and the claim accurately summarizes their conclusion regarding preference satisfaction.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.