← all facts
behavior
Asking if you will act makes you more likely to.
The mere measurement effect describes a phenomenon where measuring intentions may influence subsequent behavior, though this effect is highly context-dependent.
The effect is not a guaranteed outcome and is heavily moderated by variables like timing, product involvement, and existing attitudes.
Your intentions solidify when you speak them aloud.
Where this comes from
- Study
- Fitzsimons and Morwitz (2001)
- What the check found
- While the effect exists, it is highly conditional rather than a deterministic outcome as the claim implies.
- Confidence
- Solid, with limits
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.