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cognition
A rhyme makes a statement seem more truthful to you.
The rhyme-as-reason effect increases the perceived accuracy of a statement simply because it is phonologically pleasing.
In a 2000 study, participants consistently rated aphorisms that rhymed as more accurate than the same statements modified to be non-rhyming. The mental ease of processing the rhyme is misidentified as evidence of truth.
You find catchy slogans more credible than unrhymed arguments.
Where this comes from
- Study
- McGlone and Tofighbakhsh, 2000, Psychological Science
- What the check found
- The study by McGlone and Tofighbakhsh (2000) confirms that rhyme influences perceived accuracy (the 'rhyme-as-reason' effect) due to increased cognitive fluency.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.