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scent
A clean smell makes you more generous.
In a 2010 study, participants in a room sprayed with all-purpose cleaner were significantly more likely to volunteer for a charitable task than those in a non-scented room.
The study suggests an association between scent, cleanliness, and moral behavior. The presence of a clean aroma activates concepts related to hygiene, which in turn primes individuals to behave in ways consistent with social norms of morality.
Your environment shapes your altruism more than you consciously realize.
Where this comes from
- Study
- Liljenquist, Zhong, and Galinsky, 2010, Psychological Science
- What the check found
- The study, 'The Smell of Virtue' by Liljenquist et al. (2010), accurately matches the description provided in the claim.
- Confidence
- Well replicated
Related
One of these every day, and every one names the study it came from. When a finding is contested, it says so.