10 Cognitive Traps That Shape Your Choices

1. 0:00You retroactively invent reasons to prefer your choice
2. 0:24Your ability to make sound decisions erodes throughout the day
3. 0:52If it sounds familiar, you assume it is true
4. 1:18You are more likely to lie for a small reward
5. 1:47You defend your beliefs after seeing contrary data
6. 2:15You find it impossible to ignore what you already know
7. 2:39You perceive members of other groups as all identical
8. 3:07You notice things more frequently after learning about them
9. 3:30Your brain ignores facts that contradict your beliefs
10. 3:59You hold onto opinions even after being disproven