10 Hidden Factors Influencing Your Decisions

1. 0:00Your memory of an event ignores its duration
2. 0:30Ease of memory leads us to overestimate rare events
3. 0:54You subconsciously prefer the letters in your own name
4. 1:22Thinking about an object makes its importance grow
5. 1:45The first number you hear dictates your future estimates
6. 2:16You would not notice if your life changed suddenly
7. 2:50You are convinced the outcome was predictable all along
8. 3:22You assume your future self wants what you want now
9. 3:48A third option changes which of two items you prefer
10. 4:19You seek useless information just to feel more certain